05Branding & Visual Identity
Branding and visual identity: a system that makes your company recognisable
Branding isn’t making a logo. It’s building a system that makes your company recognisable.
When you hire branding, you are not paying for “a nice logo”. You are paying for a coherent identity that works for years on your website, on social media, in advertising, presentations, documents, packaging, print, photography and video. You are paying to decide what your brand is, how it speaks and how it looks — and to write it down as clear rules anyone can follow.
We have three main levels. Brandbook organises and documents a brand that already exists, without creating it anew. Full Branding builds or rebuilds the brand from strategy through to the manual. Branding + Digital Launch adds a corporate website of up to 5 pages and the digital set-up, so you go to market with everything aligned. Naming, slogan, social media templates and a sales presentation can be hired separately.
- Your website, social media, ads and documents finally look like they come from the same company.
- You stop redesigning every material from scratch: new pieces start from rules that are already defined.
- Any designer, printer or agency can apply your brand correctly from day one.
- Your brand is documented as a company asset, not kept in one person’s memory.
- A more professional image, aligned with the kind of client you want to reach.
How we work
- Research
- Strategy
- Positioning
- Verbal identity
- Visual identity
- Applications
- Brandbook
Services
- BrandbookOrganise the brand you already have and set clear rules so it’s always used the same way.Your brand looks the same on the web, on social media and on paper, whoever applies it.See full detailsOne-off payment
- Full BrandingWe build your brand from strategy: what you are, how you speak and how you’re seen.A brand with a strategic base, a complete identity and a usage manual, ready to apply across all your channels.See full detailsOne-off payment
- Branding + Digital LaunchYour new brand and your website, created together and ready to go to market.Brand, corporate website and digital set-up in a single project, with one team and one shared vision.See full detailsOne-off · starting price
- NamingA name that’s easy to say, remember and find, designed for your business.You choose your company or product name from reasoned proposals, with the domain checked.See full detailsOne-off payment
- SloganA short line that explains what makes you different and sticks in the memory.A clear slogan that sums up your offer, to use on your website, social media, ads and premises.See full detailsOne-off payment
- 10 Social TemplatesPost in your brand style without relying on a designer every week.10 editable Canva templates with your identity, so you can post quickly and with a consistent image.See full detailsPer pack
- Company PresentationA presentation that explains your company clearly and matches the level of what you offer.A clear sales presentation of up to 10 slides with your identity, for meetings and proposals.See full detailsOne-off payment
- Extra slideExtend your presentation with the same design and the same clarity.Add the slides you need to your presentation, in the same style as the rest.See full detailsPer slide
Which one fits you?
- You already have a logo and colours your clients recognise, but every material comes out different and nobody knows which version to use. You want to organise and set rules, not start from scratch.Brandbook
- You are starting a business, or your current image no longer reflects what you do or who you sell to. You need strategy, messages, tone, logo and a full identity, and you already have a website or will build one later.Full Branding
- You need the full brand and also want to go online with it: a corporate website of up to 5 pages designed with the new identity and ready to receive enquiries, in a single project.Branding + Digital Launch
- You don’t yet have a name for your company, your product or your new business line.Naming
- Your brand is already defined, but you are missing a sales presentation for meetings, proposals or events.Company Presentation
- You post on social media yourself and want everything to share the same style without relying on a designer every week.10 Social Templates
So there are no surprises
- Brandbook doesn’t mean creating a brand from scratch: it starts from the identity you already have. If you need strategy, a new logo and a tone of voice, the right service is Full Branding.
- Trademark registration and legal advice are not included in any branding service unless specifically hired. We recommend consulting a specialised professional.
- Naming (creating the name) and slogan are not part of Full Branding: they are available as additional services.
- Real photography and video of your business are not included in branding: Sonic Studio produces them following the style defined in your Brandbook.