Slogan: the line that sums up your brand in a few words
A short line that explains what makes you different and sticks in the memory.
Many companies have a good product, but when someone asks “so what do you do?” the answer changes every time. The website says one thing, Instagram another and the business card nothing at all.
A slogan (also called a tagline, the line that accompanies the brand) is that answer condensed into one line. We develop a short, easy-to-remember phrase consistent with your positioning, which you can use next to your logo or as a headline on any channel.
It’s useful when your brand already has a name but lacks a line that quickly explains what it offers or what sets it apart, when you are about to launch a website or a campaign, or when you want your whole team to describe the company in the same words.
- Briefing
- Key message
- Proposals
- Selection
- Final slogan
Briefing
The briefing is the summary of what we need to know: your business, your audience, your competitors and your brand’s tone.
Key message
We identify the main idea the slogan has to convey.
Proposals
We develop several options with different approaches and explain each one to you.
Selection and fine-tuning
You choose the one that represents you best and we refine it with you into the final version.
- Briefing on your business, your audience and your tone.
- Development of reasoned slogan / tagline proposals.
- Selection and fine-tuning of the final version.
- Usage recommendations: where and how to apply it.
- Registering the slogan as a trademark and legal advice.
- Full brand strategy and tone of voice: included in Full Branding.
- Graphic design of the slogan alongside the logo, and advertising campaigns.
- Translation or adaptation into other languages.
Imagine a renovation company in Madrid with a good name and good reviews, but a generic message, similar to all its competitors.
Before
Its website says “quality and professionalism”, just like the others. Nobody remembers what makes it different.
After
It has a short line that sums up its real difference and uses it on the website, on the van, on quotes and on its profiles. The whole team describes the company in the same words.
- Your offer is understood in seconds.
- One line unifies website, social media, ads and printed materials.
- You stand out from the generic messages in your sector.
- It avoids rewriting the main message every time a new piece is created.
- It lets you reuse the same line across every channel.
- Document with the proposals and their reasoning.
- Final approved slogan.
- Usage recommendations.
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
What’s the difference between a slogan and a tagline?
In practice they are used almost as synonyms: a short line that accompanies your brand and sums up what you offer or what sets you apart.
Is it included in Full Branding?
No. Full Branding includes key messages and tone of voice, but the slogan is an additional service that can be added to the same project.
Can I register the slogan?
Registration and legal advice are not included. If you want to protect it, consult a specialised professional.
What do you need from me?
Information about your business, your clients and what sets you apart. If you already have a Brandbook or brand strategy, we use it as a starting point.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.