Branding + Digital Launch: your complete brand and your website, in a single launch
Your new brand and your website, created together and ready to go to market.
When a new company — or one reinventing itself — needs a brand and a website, the usual route is to hire them separately. First someone designs the logo; months later another supplier builds the website and interprets the brand their own way. In between, decisions get lost, meetings are repeated and the website ends up not conveying what was worked out for the brand.
Branding + Digital Launch brings it all into one project: Full Branding (strategy, tone of voice, logo, visual identity, Brandbook and social kit), a corporate website of up to 5 pages designed with that identity, and the digital set-up — the initial configuration to go online in an orderly way. The website isn’t designed after the brand: it grows out of it.
It’s a fit if you are launching a company, opening a new business line or making a deep change of image, and you want to go to market with everything aligned: what you say, how you look and where people find you.
The difference from Full Branding is the website and the launch: with Full Branding you receive your brand ready to apply; with Branding + Digital Launch you receive it already applied to your website and ready to receive enquiries. The price is shown as “from” because the final scope depends on the pages, features and integrations you need. We define it in the proposal before starting.
- Strategy
- Brand identity
- Brandbook
- Website architecture
- Design and development
- Digital set-up
- Launch
Brand strategy
Business, competitors, audience, positioning, value proposition and personality. You approve it before we design.
Verbal and visual identity
Key messages, tone of voice, logo, variants, colours, typefaces and graphic system, designed from the outset to work on screen too.
Brandbook and social kit
We document the brand rules and prepare the social kit.
Website architecture
We decide which pages you need (for example: Home, About, Services, Portfolio and Contact), what information goes on each one and what we want the visitor to do.
Design and development
We design the website with the new identity, adapted to mobile, tablet and desktop, with contact forms and analytics. You review the design before it goes live.
Digital set-up and launch
We test forms and versions, prepare the brand’s digital assets and publish the website.
- Everything included in Full Branding: research, strategy, positioning, verbal identity, Tone of Voice, logo, visual identity, Brandbook and social kit.
- Corporate website of up to 5 main pages.
- Content structure designed to explain your offer and make contact easy.
- Responsive design (adapts to mobile, tablet and desktop) with the new identity applied.
- Contact forms.
- Website analytics so you know how many visits you get and where they come from.
- Digital set-up: initial configuration to launch the brand and the website, with the specific scope detailed in the proposal.
- Testing before publication, and publication of the website.
- Cost of the domain, web hosting and paid licences.
- Online shop (e-commerce), private area, advanced booking, complex integrations or custom software.
- Pages beyond 5 and additional languages: available as additional services.
- Professional translations and writing of long texts.
- SEO (Search Engine Optimisation) beyond a well-organised structure: available as an additional service.
- Photo and video production, social media management, advertising campaigns and their budget.
- Naming, slogan, trademark registration and legal advice.
- Website maintenance after publication: available as a monthly service.
Imagine a nutritionist who leaves a clinic practice to open her own centre in Madrid. She has the name, the experience and the premises, but no visual identity, no website and no clear way of explaining what makes her different.
Before
Her plan was to ask an acquaintance for a logo and then set up a website with a template. Two separate decisions, with different criteria.
After
She opens with a brand designed for her audience, a defined tone, a manual, a social kit and a 5-page website that explains her services and collects requests through a form. Everything speaks the same language from day one.
- You go to market with brand and website aligned from day one.
- Your website explains who you are with the messages and tone defined in the strategy.
- You have a base ready to grow later with SEO, advertising or automation.
- A single team responsible for the whole launch, with one shared vision.
- It can avoid hiring and coordinating several suppliers for brand, website and launch.
- It reduces repeated meetings and briefings (job instructions) to different teams.
- It avoids rebuilding the website because it doesn’t fit a brand created afterwards.
- All Full Branding deliverables: strategy, tone guide, logo and variants in SVG (vector), PDF, PNG and JPG, social kit and Brandbook in PDF.
- Published corporate website of up to 5 main pages.
- Working contact forms and configured analytics.
- Favicon (the icon in the browser tab) and a brand image for when links to your website are shared.
- Folder of brand files organised by use.
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
How is it different from Full Branding?
The brand is the same: strategy, identity, Brandbook and social kit. The difference is that here we also design and publish your corporate website of up to 5 pages and do the digital set-up. If you already have a recent website, Full Branding may be enough.
Why is the price “from”?
Because every launch is different. The base price covers the full brand, a corporate website of up to 5 pages and the digital set-up. If you need more pages, more languages or special features, you’ll see them detailed in the proposal before we start.
What exactly does “digital set-up” mean?
It’s the initial configuration so your brand and your website are up and running. We define its scope in the proposal according to your case. Other configurations, such as optimising your social profiles, your Google Business Profile (your business listing on Google) or an SEO Setup, are available as additional services.
Who writes the website copy?
We start from the key messages and tone defined in the branding, and you provide the information about your services. Writing long or specialised texts is quoted separately.
Will the website appear on Google?
The website is delivered with a well-organised structure, which is a good base. SEO work (technical configuration, target keywords and content) is a separate service, and no serious service can guarantee a specific position.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.