SEO Setup: the technical foundation of your Google visibility
The technical foundation so Google can read, understand and show your website.
Many websites go live looking good but “silent” to Google: no titles written for search, no site map, no connection to Google’s tools and a structure the search engine struggles to understand. The result is that the website exists, but it is hard for it to appear.
SEO Setup is an initial SEO (Search Engine Optimisation) configuration. We prepare the technical foundation your website needs so Google can find it, read it and show it: Google Search Console, sitemap (a map of your pages), metadata, structure and basic schema (structured data). It is done once and keeps working.
It is ideal when you launch a new website, when you change website or domain, or when an audit has found that the foundation is badly configured.
SEO Setup builds the foundation for Google. If you also want AI search engines to understand your business, that is AI Search / GEO Setup: they are complementary services, not the same one.
- Initial review
- Search Console
- Sitemap
- Metadata
- Structure
- Basic schema
Initial review
We review your website, your services and the main search queries for your business.
Connecting to Google
We set up and verify Google Search Console, Google’s free tool for seeing how it finds and shows your website.
Sitemap
We create or review the sitemap (the map of pages that tells Google what to read) and submit it.
Metadata and structure
We write titles and descriptions for each main page and tidy up headings and URLs (page addresses).
Basic schema
We add basic schema: structured data, invisible code that tells Google what your business is, where it is and how to contact you.
- Setup and verification of Google Search Console
- Creation or review and submission of the sitemap
- Metadata (title and description) for the main pages
- Review and adjustment of structure: headings, URLs and internal links
- Basic schema (structured data) for your business
- Summary of what was configured
- Monthly maintenance or improvement (available with SEO Google Monthly)
- Optimisation for AI search engines (available with AI Search / GEO Setup)
- Writing new copy or articles
- Redesign or development of new pages
- Full setup of GA4 (Google Analytics 4) and events, available with GA4 + Search Console Setup
An estate agency has just launched a website with its services and the area it covers.
Before
Google is slow to show its pages, and generic titles such as “Home” appear in the results.
After
With Search Console, sitemap and metadata done properly, Google receives organised information and every page has a title explaining what it offers.
- Your website starts on the right foundation instead of being fixed later
- Google receives clear information about each page
- Search results with titles and descriptions that invite a click
- Access to real data on how Google finds you
- It can avoid more costly technical repairs in the medium term
- It reduces the time your team would spend learning technical tools
- It leaves the foundation ready so a monthly service can focus on improving, not repairing
- Google Search Console set up and verified in your name
- Sitemap created and submitted
- Metadata for the main pages implemented
- Basic schema installed
- Summary document of the configuration
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
Why is the price “from”?
Because it depends on the size of the website and the platform. After reviewing your website we confirm the scope and price before we start.
How is it different from AI Search / GEO Setup?
SEO Setup prepares the foundation for Google. AI Search / GEO Setup prepares your information so AI search engines understand your business. They can be booked together.
Will I need a monthly service afterwards?
It isn’t compulsory. The Setup leaves the foundation in place; the monthly service is for continuing to improve and measuring progress.
Does it work with any platform?
We work with the usual website platforms. We need admin access to apply the changes.
Are the accounts in my name?
Yes. Search Console stays linked to your Google account and we work with collaborator access.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.