03Marketing & Advertising
Marketing & Advertising: campaigns you can measure and understand
It’s not just about spending on ads. It’s about knowing which spend creates opportunities.
Many small businesses try online advertising, spend for a few weeks and end up with the same question: «Did that work?». The problem is rarely just the ad. What is usually missing is a clear structure, reliable measurement and someone who reviews the data with judgement.
With Mashi Tech you are not paying to «run ads». You are paying for us to analyse your business, structure the campaigns, set up measurement, review results and adjust what isn’t working. The ad budget is separate and you pay it directly to Google or Meta. Our management covers strategy, setup, monitoring, optimisation and reporting.
- More control over where every euro of advertising goes
- Real measurement: which campaigns generate enquiries, calls or sales
- Spotting spend that produces no results
- Decisions based on data, not hunches
- A clear line between our management and your ad budget
How we work
- Analysis
- Strategy
- Setup
- Measurement
- Optimisation
- Report
Services
- Google Ads — setupYour Google Ads account ready from day one to measure and learn.You start advertising with a clear structure, knowing which actions count as results.See full detailsOne-off payment
- Google Ads — managementSomeone reviews your Google campaigns every month and fixes what isn’t working.Each month you know which campaigns create opportunities and where budget goes without results.See full detailsMonthly fee
- Meta Ads — setupInstagram and Facebook campaigns set up properly, with measurement from the start.You start advertising on Instagram and Facebook knowing which campaigns drive real actions.See full detailsOne-off payment
- Meta Ads — managementYour Instagram and Facebook ads reviewed and adjusted every month.You know which ads and audiences work, and the budget is steered towards what delivers.See full detailsMonthly fee
- Digital marketing strategyA clear 90-day plan to stop trying scattered tactics.You know which channels to use, in what order and what to measure, before investing time and budget.See full detailsOne-off payment
- GA4 + Search Console SetupKnow who visits your website, where they come from and what they do, with reliable data.You get reliable data on your website: where visits come from and how many end in an enquiry.See full detailsOne-off payment
- Conversion TrackingLet your campaigns know which clicks end in an enquiry or a sale.You know which campaigns bring enquiries or sales, and the platforms can optimise with real data.See full detailsOne-off · starting price
Which one fits you?
- You’re not sure where to start or which channels suit youDigital marketing strategy
- You want to be found on Google when someone searches for what you offerGoogle Ads — setup
- You already run Google campaigns and need someone to manage them every monthGoogle Ads — management
- You want to advertise on Instagram and Facebook on a well-configured baseMeta Ads — setup
- Your website doesn’t track forms, calls or WhatsApp clicksGA4 + Search Console Setup
- Your campaigns are running, but you don’t know which ones bring real enquiriesConversion Tracking
So there are no surprises
- Advertising spend (the ad budget) is not included in any service in this discipline: it is paid directly to Google or Meta.
- Illustrative example: ad budget of €1,000 → paid to the platform. Mashi Tech management → strategy, setup, monitoring, optimisation and reporting.
- No campaign can guarantee a specific number of clicks, enquiries or sales. What we do guarantee is an orderly structure, clear measurement and thoughtful follow-up.
- Graphic creatives and videos for ads are contracted separately under AI Content or Sonic Studio.