Meta Ads — setup: advertise on Instagram and Facebook on a solid base
Instagram and Facebook campaigns set up properly, with measurement from the start.
Boosting a post from Instagram with one button is easy, but it rarely tells you what you achieved. Likes and profile visits come in, and it’s unclear whether anyone asked for information or bought something.
Meta Ads (the advertising platform for Facebook and Instagram) allows much more: choosing objectives, defining audiences and measuring what happens after the click. The setup is the initial configuration of your campaigns and of tracking (following and measuring actions), so every euro invested can be analysed. It is a one-off payment.
It suits businesses that sell something visual or whose customers discover them while scrolling: restaurants, shops, beauty, training, events, estate agencies. On Instagram and Facebook people don’t search, they discover, so setting up audiences and objectives is key.
It’s also useful if you have boosted posts before and want to move to campaigns with specific goals, such as getting messages, forms or website visits, with measurement.
- Objective
- Audiences
- Setup
- Tracking
- Review
- Launch
Objective and audience
We define what you want to achieve (messages, forms, sales, visits) and who you want to reach.
Account setup
We review access to your ad account and put it in order so we can work with it.
Campaigns and tracking
We set up the campaigns and measurement: the Meta pixel (a snippet of code that records actions on your website) or other events, depending on what your website allows.
Review and launch
We review the setup with you, agree the ad budget and launch.
- Review and preparation of your Meta ad account
- Campaign setup: objective, audiences and placements
- Tracking setup (Meta pixel and essential events, depending on your website)
- Final review with you before launch
- One-off payment
- Advertising spend: you pay the ad budget directly to Meta
- Creatives (ad images and videos): available through AI ad creative or with Sonic Studio
- Monthly management and optimisation (that is the Meta Ads — management service)
- Managing your social media or replying to comments and messages
- Any guarantee of a specific number of enquiries or sales
Imagine a restaurant in Madrid that wants to fill its tables on weekdays.
Before
It boosts posts from Instagram now and then. Profile visits go up, but it doesn’t know whether anyone booked because of it.
After
It has a campaign aimed at bookings from people in its area, with measurement on the booking website, and can see which ads drive real actions.
- Campaigns with a specific objective, not just reach
- Measurement of what happens after the click
- Audiences defined around your real customer
- A base ready to optimise month by month
- It can avoid budget spent on boosts with no clear objective
- It can reduce the hours of trial and error in Ads Manager
- It avoids rebuilding measurement later because it wasn’t set up at the start
- Campaigns set up, ready to launch or already live
- Tracking set up and tested
- Summary of the objectives, audiences and structure created
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
Is the ad budget included?
No. Illustrative example: ad budget of €1,000 → paid to Meta. Mashi Tech setup → initial strategy, campaign configuration and measurement.
Does it include designing the ads?
No. You can provide your own images and videos, or order them through AI ad creative or with a real Sonic Studio session.
Does it work for Instagram and Facebook at the same time?
Yes. Meta Ads runs both platforms from the same ad account, and we choose the placements where it makes sense to appear.
Do I need a website?
Not always. Some campaigns lead to WhatsApp or Instagram messages, or to forms inside the platform itself. If you want to measure sales or bookings on your website, then yes.
What happens after the setup?
You can manage them yourself or contract Meta Ads — management so we review, optimise and send you a report every month.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.