AI ad creative: visual ads designed to perform
A visual ad with a clear idea, adapted to the formats you need.
In online advertising, the image is the first thing that decides whether someone stops or keeps scrolling. Many businesses set up the campaign well but use any old photo or a rushed design, and the ad goes unnoticed.
An ad creative is the visual piece of the ad. We define a concept (the idea and the main message), produce it with AI (artificial intelligence) and adapt it to the basic formats you need, such as square, vertical or story. It is contracted per creative.
It fits when you are about to launch or refresh campaigns on Instagram, Facebook or Google and need visual pieces without setting up a production. Also when your ads have used the same image for a while and results have dropped.
You can order several creatives to test different messages and see which one responds better. If the ad needs real photos of your product or premises, we combine it with Sonic Studio.
- Objective
- Concept
- AI production
- Adaptations
- Review
- Delivery
Ad objective
We understand what you want to achieve, who it’s aimed at and on which platform it will run.
Concept
We define the idea, the message and the CTA (call to action: «Book now», «Get a quote»…).
Production and adaptations
We produce the piece with AI, edit it and adapt it to the agreed basic formats.
Review and delivery
We review the piece by hand, apply your feedback and deliver the files ready to upload.
- 1 creative concept per creative
- AI production of the piece and editing
- Basic adaptations to the agreed formats
- Human review before delivery
- Price per creative
- Advertising spend
- Campaign setup and management (available under Meta Ads and Google Ads)
- Real photography or video of your product or premises (available with Sonic Studio)
- Complex or long-form animated videos
Imagine a dental clinic launching a check-up campaign on Instagram.
Before
It uses a stock photo much like any other clinic’s. The ad conveys nothing of its own.
After
It has two creatives with different messages, adapted to feed and story, and can see which of the two generates more requests.
- Ads that look polished and consistent with your brand
- The option to test several messages and keep the one that works best
- Quick refresh when an ad wears out
- Pieces ready for each format with no extra work
- It can avoid organising a photo shoot for every campaign
- It can reduce design time and the work of adapting to each format
- It lets you reuse one concept across several platforms
- Final creative in high quality
- Adaptations to the agreed basic formats
- Main ad copy when it is part of the concept
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
What are basic adaptations?
They are versions of the same piece in the platform’s usual formats, for example square, vertical for stories or horizontal. We agree them at the start.
How many creatives do I need?
To test, it’s common to start with two or three different concepts and compare results. We advise you based on your campaign.
Does it include publishing the ad?
No. The creative is the visual piece. Campaign setup and management are contracted under Meta Ads or Google Ads (the advertising platforms of Facebook and Instagram and of Google), and the ad budget is paid to the platform.
Can you use photos of my product?
Yes, if you provide them. If you need new, professional photos, we recommend Sonic Studio.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.