Google Ads — management: campaigns reviewed and optimised every month
Someone reviews your Google campaigns every month and fixes what isn’t working.
A Google Ads (Google’s advertising platform) campaign isn’t something you set up once and forget. Searches change, terms that have nothing to do with your business appear, and the budget gets spread unevenly. If nobody reviews it, the campaign keeps spending even after it has stopped performing.
Monthly management is that continuous follow-up: we review the data, adjust what isn’t working and explain each month what happened and what we will do next. It is paid as a monthly fee.
It fits when you already have live campaigns (or have just done the setup) and have neither the time nor the wish to log into the platform every week. Also when you invest in ads and struggle to explain what you get in return.
If enquiries come in but you don’t know which ones come from Google, or you see clicks that don’t turn into contacts, a regular review helps spot unproductive spend and redirect the budget towards what actually contributes.
- Data
- Analysis
- Adjustments
- Monitoring
- Report
- Next steps
Starting point
We review the account, the goals and how results are measured. If measurement is missing, we tell you before we start.
Regular review
We analyse which searches trigger your ads, which campaigns generate conversions and which consume budget without results.
Optimisation
We adjust keywords, exclusions, ads and how the budget is split between campaigns.
Monthly report
We send you a report in plain language: what worked, what we changed and what we propose for next month.
- Regular review of your Google Ads campaign performance
- Adjustment of keywords, search terms and exclusions
- Adjustment of ads and of the budget split between campaigns
- Monthly report with results and next steps
- Monthly fee
- Advertising spend: you pay the ad budget directly to Google
- Initial setup of a new account (that is the Google Ads — setup service)
- Conversion setup if your website doesn’t track them yet (Conversion Tracking, available as an additional service)
- Creation or redesign of websites and landing pages
- Any guarantee of a specific number of enquiries or sales
Imagine a renovation company in Madrid that invests in Google Ads every month.
Before
The campaign has been live for months without review. Part of the clicks come from searches like «bricklayer jobs» or «DIY», which are not customers.
After
Those searches are excluded, the budget is focused on the services that generate quote requests, and every month it receives a report it understands.
- More control over where your ad budget goes
- Early detection of searches and campaigns that don’t contribute
- Decisions based on data, not hunches
- A contact person who understands your campaigns and explains them to you
- It can reduce the budget spent on searches unrelated to your business
- It can reduce the hours you would spend reviewing the platform and understanding its reports
- It avoids keeping campaigns running out of inertia once they stop performing
- Campaigns reviewed and optimised every month
- Monthly report with results, changes made and proposals
- Full access to your account at all times
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
Is the ad budget included in the fee?
No. Illustrative example: ad budget of €1,000 → paid to Google. Mashi Tech management → strategy, monitoring, optimisation and reporting. They are two separate payments.
Can you manage an account I already have?
Yes. We review it first. If the structure or measurement has significant problems, we suggest fixing them before management begins.
When will I see results?
It depends on the sector, the budget and the starting point. Campaigns need data to be optimised, which is why we work month by month and explain the progress clearly.
What will I see in the monthly report?
Spend, recorded conversions, which campaigns and searches performed best, what we changed and what we propose for next month.
Can I stop the service whenever I want?
It’s a monthly fee. The account is yours, so if you decide to stop, you keep the full history and configuration.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.