Google Ads — setup: start advertising on Google on a solid base
Your Google Ads account ready from day one to measure and learn.
Many businesses start on Google Ads (Google’s advertising platform) by following the automatic options the tool itself suggests. The campaign goes live, clicks come in, but after a few weeks nobody knows which searches brought customers and which ones only spent budget.
The setup is the initial configuration: we prepare the account, create the campaign with a structure designed for your business and set up conversions, meaning the actions that count as a result (a form sent, a call, a WhatsApp click). It is a one-off payment.
It’s useful when you want to appear on Google at the moment someone searches for what you offer: «physiotherapist in Chamberí», «bathroom renovation Madrid», «employment lawyer». These are people with a specific need, and a well-built structure helps your ads reach those searches and not others.
It’s also useful if you already tried on your own and the account ended up messy. Starting from a clean base avoids carrying over measurement errors and makes any later optimisation easier.
- Analysis
- Structure
- Setup
- Conversions
- Review
- Launch
Initial conversation
We learn what you sell, to whom, in which area and what you want to achieve: calls, forms, bookings or visits.
Campaign structure
We organise the campaign by services or products and define the target keywords and the first ads.
Conversion setup
We set up which actions on your website count as a result, so that both the platform and you can measure them.
Review and launch
We check the setup with you, agree the ad budget you want to invest and launch the campaign.
- Creation or review of your Google Ads account
- Setup of the initial campaign
- Initial structure: ad groups, target keywords and starting ads
- Conversion setup to measure enquiries from your website
- Final review with you before launch
- One-off payment
- Advertising spend: you pay the ad budget directly to Google
- Ongoing monthly management and optimisation (that is the Google Ads — management service)
- Design of or changes to your website or landing page (available as an additional service)
- Graphic creatives or videos for ads
- Any guarantee of a specific number of clicks, enquiries or sales
Imagine a physiotherapy clinic in Madrid that wants to attract new patients from Google.
Before
It launched an automatic campaign from a phone. Clicks come in, but it doesn’t know how many end in a call or an appointment.
After
The campaign is organised by treatment, targets searches in its area, and every form or call from the website is recorded as a conversion.
- Your ads start from a structure designed for your business, not a generic template
- You know which actions count as results from day one
- An orderly base to optimise later
- More control over which searches your business appears in
- It can avoid weeks of budget spent on a badly configured campaign
- It can reduce the hours you would spend learning the tool by trial and error
- It avoids having to rebuild the account later because of structure or measurement problems
- Google Ads account set up and in your name
- Initial campaign ready to launch or already live
- Conversions set up
- Summary of the structure created and the target keywords
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
Is the ad budget included?
No. Our service and your ad spend are two different things. Illustrative example: ad budget of €1,000 → paid to Google. Mashi Tech setup → initial strategy, structure, configuration and measurement.
Will the account be mine?
Yes. The account is in your company’s name and uses your payment method. We work with management access.
What happens after the setup?
You can manage the campaign yourself or contract Google Ads — management so we review and optimise it every month.
Do I need a website?
It’s highly recommended, because ads lead to a page and that is where results are measured. If you don’t have one, we can create a landing page (a page designed for a single action) as an additional service.
How much should I spend on ads?
It depends on your sector, your area and your goals. In the initial conversation we guide you so the budget fits what you want to test.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.