Meta Ads — management: Instagram and Facebook campaigns with monthly follow-up
Your Instagram and Facebook ads reviewed and adjusted every month.
On Instagram and Facebook, ads wear out: the same audience sees the same image again and again and results slowly drop. Without regular review, it’s hard to know when to change a creative, an audience or the budget split.
Monthly Meta Ads (the advertising platform for Facebook and Instagram) management means reviewing your campaigns, adjusting what’s needed and explaining the results to you every month. It is paid as a monthly fee.
It fits when you already have live campaigns or have just set them up and want someone with judgement to follow them closely. It’s especially useful if you invest continuously and need to know how much of that budget turns into messages, bookings or sales.
If results are dropping and you don’t know why, the monthly review helps identify whether the problem lies in the audience, the ad, the offer or the page you send people to.
- Data
- Analysis
- Adjustments
- Tests
- Report
- Next steps
Initial review
We analyse your campaigns, measurement and goals to understand where we are starting from.
Monitoring
We regularly review which ads, audiences and placements generate results and which don’t.
Optimisation
We adjust audiences, budget split and campaigns, and let you know when it’s time to refresh creatives.
Monthly report
We explain in plain language what worked, what we changed and what we recommend.
- Regular review of your Meta Ads campaign performance
- Adjustment of audiences, placements and budget split
- Recommendations on which creatives to keep or refresh
- Monthly report with results and next steps
- Monthly fee
- Advertising spend: you pay the ad budget directly to Meta
- Production of new creatives (available through AI ad creative or with Sonic Studio)
- Initial campaign and tracking setup (that is the Meta Ads — setup service)
- Managing your social media, organic posts or replying to messages
- Any guarantee of a specific number of enquiries or sales
Imagine a beauty salon that invests in Instagram ads every month.
Before
It has been running the same ad for months. Messages are dropping, but nobody knows whether it’s the audience, the image or the offer.
After
The data is reviewed every month, the ad is found to be worn out, a new creative is tested and the report explains what changed.
- Budget focused on the ads and audiences that work
- Early detection of creative fatigue
- Data-based decisions, clearly explained
- More time for your business while someone follows your campaigns
- It can reduce spend on worn-out ads or audiences that don’t respond
- It can reduce the hours you would spend making sense of Ads Manager
- It lets you reuse what is learned each month in the next campaigns
- Campaigns reviewed and optimised every month
- Monthly report with results, changes and recommendations
- Full access to your ad account at all times
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
Is the ad budget included in the fee?
No. Illustrative example: ad budget of €1,000 → paid to Meta. Mashi Tech management → strategy, monitoring, optimisation and reporting.
Do you make the new ads?
Management includes recommending when and how to refresh them. Producing new pieces is contracted separately under AI Content, or with Sonic Studio if you want real images.
Do you also manage my regular posts?
No, this is advertising only. Managing your profiles is Social Media Management, a different service.
When will I see results?
It depends on your sector, your offer and your budget. Campaigns need data to learn, which is why we work month by month and explain the progress to you.
Is the account still mine?
Yes. We work with access to your ad account, which always stays in your company’s name.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.