Digital marketing strategy: what to do, in what order and why
A clear 90-day plan to stop trying scattered tactics.
Many businesses do marketing on impulse: ads one month, social media the next, then a new website. Each action makes sense on its own, but together they don’t follow a plan, and in the end it’s hard to know what each one contributed.
A digital marketing strategy brings order before you invest. We review where you stand, define goals, choose the channels that make sense for your business, map your funnel (the conversion path from the moment someone discovers you to the moment they buy) and turn it into a 90-day plan. It is a one-off payment.
It fits when you are starting out, entering a new stage (a new service, another area, another type of customer) or when you feel you do a lot of things and don’t know which ones work.
It’s also useful before hiring campaigns or a new website: with a plan, every service you contract afterwards has a clear role and an indicator to measure it.
- Audit
- Goals
- Channels
- Funnel
- 90-day plan
- Measurement
Audit
We review your current presence: website, social media, ads, Google profile and how customers reach you today.
Goals
We define with you what you want to achieve and how we will measure it, with goals that are realistic for your situation.
Channels and funnel
We choose the priority channels and map the customer journey, from discovering you to hiring you.
90-day plan
We order the actions by priority and over time, with who is responsible and what to measure in each phase.
Presentation
We walk you through the plan in a session and answer questions so you can carry it out yourself or with us.
- Audit of your current digital presence
- Definition of goals and how to measure them
- Selection of priority channels
- Funnel design: the customer journey from start to finish
- 90-day action plan
- Plan presentation session
- One-off payment
- Carrying out the plan: campaigns, content, website or SEO (Search Engine Optimisation) are contracted separately
- Advertising spend
- Technical setup of measurement tools (available as an additional service)
- Market research with surveys or third-party data
Imagine a language school in Madrid that posts on social media, has a website and has tried ads.
Before
Each channel is run by a different person, with no shared goals. Nobody knows which channel brings students and which only brings visibility.
After
It has a 90-day plan with two priority channels, a clear path to enrolment and what to measure at each step.
- Clarity on what to do first and what can wait
- Every action has a goal and a way to measure it
- Investment decisions made with judgement
- A reference document for your team and your suppliers
- It can avoid investing in channels that don’t suit your customer
- It can reduce the time lost on scattered actions with no continuity
- It avoids hiring services you don’t need yet
- Strategy document with audit, goals, channels and funnel
- Prioritised 90-day action plan
- Presentation session and Q&A
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
Does it include carrying out the plan?
No. The strategy gives you the roadmap. You can carry it out with your team, with other suppliers or with Mashi Tech, contracting each service separately.
Why 90 days?
It’s long enough to get actions going and see data, and short enough to review and adjust without losing direction.
Do I need a website or social media to start?
No. If you are starting from scratch, the audit will be shorter and the plan will include the digital base you need to build first.
What do you need from me?
A conversation about your business, your customers and your goals, and read access to the tools you already use, if you have any.
What happens when the 90 days are over?
Ideally, review the results and adjust the plan. We can do that together as a new project.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.