Social Media Essential: consistency on social media, covering the essentials
Your brand active on social media, organised, without deciding what to post each week.
You know your business should be active on social media, but there’s always something more urgent. Weeks go by without a post, then something improvised goes up and the profile doesn’t reflect what you really do. Anyone who finds you on Instagram sees an irregular account and hesitates.
Social Media Essential is our monthly social media management plan to give your brand continuity with the essentials: we plan the month, prepare and publish 8 posts and send you a report on what happened. We work with your material (photos, news, products) and in your brand’s tone.
It suits businesses that already have some material of their own and need someone to turn it into a tidy presence: a shop, a studio, a clinic, a professional practice or a restaurant that wants to be visible without spending hours on it every week.
It solves one specific problem: irregularity. With a monthly calendar and roughly two posts a week, your profile stops looking abandoned and starts telling a coherent story about your business.
- Kick-off meeting
- Monthly planning
- Preparation
- Your approval
- Publishing
- Report
We get to know your business
We review your profiles, your audience, what you sell and how you speak. Together we decide which networks we’ll work on.
We plan the month
We prepare a calendar with the 8 posts: topics, dates and the goal of each one (raise awareness, inform, invite people to get in touch).
We prepare the posts
We write the texts (copy, the text that goes with the image) and adapt the visual material you give us to the format of each post.
You approve
We send you the content before publishing so you can review it. Nothing goes out without your go-ahead.
We publish and measure
We publish on the agreed dates and, at the end of the month, send you a simple report with the results and proposals for the next one.
- Monthly content planning with a publishing calendar
- 8 posts a month prepared (text and visual adaptation) and published
- Consistent use of your brand’s tone and look
- Review and approval by you before publishing
- Monthly report with the main results and recommendations
- Stories and Reels (short vertical videos): included from Social Media Growth upwards
- Community management (replying to comments and messages): available in Growth, Pro or as an additional service (Community Management)
- Professional photo or video production: available with Sonic Studio or Content Production
- Paid social advertising budget and campaign management (Meta Ads)
Imagine a hair salon in Madrid that does great work every day and has an Instagram account updated whenever there’s a spare moment. The photos are on the team’s phones, but nobody has time to turn them into posts.
Before
Scattered posts every few weeks, improvised captions and a profile that doesn’t reflect the quality of the salon.
After
A monthly calendar, 8 polished posts featuring the salon’s real work and a report that helps decide what to share the following month.
- Your profile shows activity and professionalism to anyone who discovers you
- No more improvising: you know what goes out and when
- Your brand always speaks in the same tone
- You make better use of the material you already have
- You have an organised base to move up to a fuller plan when you need it
- It can reduce the hours you or your team spend thinking up, writing and uploading posts
- It lets you make use of photos and news you already have instead of creating new material every time
- It avoids paying different people for one-off, improvised jobs whenever something needs posting
- Monthly publishing calendar
- 8 posts published on your social media
- Monthly report with results and recommendations
The price depends on what you combine. Tick this service and whatever you need with it in the calculator and you’ll see your quote straight away, with the launch price applied.
- Choose services
- Leave your details
- See your quote
How many networks do you post on?
We decide at the start based on your business and your audience. If you want to work several networks with different content for each, we explain it beforehand so you know exactly what your plan covers.
Do I have to give you the photos?
In this plan we work with your material and your brand assets. If you don’t have new photos every month, we recommend Content Production Essential, which includes a real session every month.
Can I review the posts first?
Yes. We send you the content before publishing and it only goes out once you approve it.
Do you reply to comments and messages?
Not in this plan. Community care starts with Social Media Growth, or you can add the Community Management service.
What does the report include?
A clear summary of how the month’s posts performed and practical recommendations for the next one. No jargon.
Can I change plan later?
Yes. Many businesses start with Essential and move to Growth or Pro when they want more activity.
Next step
Tell us about your situation and we’ll tell you, with no commitment, whether this service fits or which alternative makes more sense.